Our Task
Equityline Financial has been in the mortgage lending business for over 12 years, but the brand was in need of a significant refresh to prepare for the incorporation and the upcoming public offering of shares. We set out to revamp the whole product — to make it an easy-to-navigate, modern and intuitive website that would have a full range of options expected from a registered private mortgage brokerage.
What we did
We have taken the old website design and gave it a significant makeover. The updated design and web page layout now reflect the current web standards in page navigation, page load times, responsive pages, and user experience. We have carefully selected a website theme that was appropriate for our goals and have customized it accordingly to fit the client’s needs. We have also designed, laid out and implemented additional website elements (News/blog, Services) that had not been present in the old version of the client’s website.
Technology
Full-Stack Development
Fully Responsive
With mobile traffic accounting for the lion’s share of all website visits today, it was imperative that Equityline Financial had a fully responsive website that rendered equally well on desktop, laptop, tablet, and mobile devices. We have included intuitive navigation and prominent design elements to improve the mobile browsing experience on all devices regardless of screen size.